Business Webinar, July 15th; expo in Shanghai, September 2021; info about Rural Water program


Considering the Chinese Market for Water Technology?

Join the webinar next week on the 15th of July - “Get Ready for the Show | Preparation to Trade Fairs in China”. During this interview-style webinar, while introducing the European SME pavilion at the CIIF, we will be giving a full step-by-step introduction to participation to trade fairs in China, some bullets as follows:

  • Introduction to the China International Industry Fair (CIIF)
  • The impact of Covid on trade fair participation in China – what’s possible for companies in Europe
  • Managing expectations – set your goals, prepare and maximise the outcomes
  • Secure of IP Rights – before, during and after the fair
  • Strategy on selection of fairs – methodology, factors for decision making
  • Engaging with potential Chinese business partners
  • Participation to CIIF with the EU SME Centre
  • Information about CEWP Webinar Series on Rural Water, Autumn/Winter 2021/2022


Thursday July 15th 10.00 – 11.00 CET

Webinar: Get ready for the show | Participation to Trade Fairs in China

Moderator: Alessio Petino – Knowledge Centre Expert, EU SME Centre

Panelists (tentative):

Bart Horsten, Managing Director Horsten International, BE

Matias Zubimendi, IP Advisor at China IP SME Helpdesk, EU

Lina Bartuseviciute, Founder and Managing Director at LITAO Consultancy Group, LT

Bruno Lhopiteau, Managing Director at Siveco China, FR (TBC)


Link to the webinar:

Passcode: 223688