Business Cooperation

The Chinese market for Water Technologies is estimated to be among the largest in the World, estimated at $100 bio in 2016, and with an expected growth rate 2016-2020 to be 28% (Global Water Intelligence, 2017). Both public and private investments are of a substantial scale. The public investments are directly related to recent Government regulatory initiatives and adjoined investment programs.

However, due to a variety of reasons, including language barriers, becoming established and expanding at the Chinese Water Tech Market may pose huge difficulties, however competitive the products of services of the international companies. Similar difficulties exists for Chinese companies aiming for the European Water Tech Markets.


In the following, the CEWP Business and Innovation Program and other activities are introduced, and also, as a core part of the contributing to the overall CEWP objective of promoting business development, links to organizations and key sources of information is provided in order to constitute a basic starting point for European companies focusing on the Chinese Water Tech Market.

The CEWP Business and Innovation Program

CEWP will in the coming 3 years host a series of Business and Innovation Program Events, which will help European Companies in getting access to the significant Chinese Market for Water Technologies. The Business and Innovation Program will provide insights on current and, in particular, future market requirements for water tech solutions (taking into account key game changers  – upcoming regulatory changes, circular economy and digitalization), and offer matchmaking for building of innovation partnerships as well as open innovation processes based on concrete challenges.

The events of the program will take place as side-events at selected Water Tech Expos, distributed evenly all over China, and with a focus on market segments which suits to the priority water challenge of this part of the country. Further, a number of events will take place in Europe.

Stay updated about the CEWP Business and Innovation Program Events

During 2018-2021, a number of events focusing on Priority Water Market Segments will be held. In 2018, two launch events was held. The first one was held at the IE Expo in Shanghai in May 2018, with a special focus on Market Barriers. The second one took place in Qingdao in June 2018. You can find the report from the event in Shanghai here and the event in Qingdao here

The Priority Water Market Segments are as follows: Industrial Water Use in 2019, Urban Water (Sponge Cities, Wastewater Treatment, Leakage Reduction) in 2020 and Rural Water (Water for the Agricultural Sector, and Water Supply and Sanitation Systems for Towns and Villages ) 2021.

Industrial Water Use – Priority Market Segment 2019

In 2019, the focus on Industrial Water Use started out with two Information Meetings held in Qingdao on April 12th and at the IE Expo in Shanghai on April 15th. More information about these Information Meetings can be found here. On November 11th-15th, CEWP had a series of side-events at the 14th EU-China (EUPIC/EEN) fair in Qingdao and Chengdu. You can learn more about these side-events here. You can learn more about the main conclusions drawn from the Events and Reports focusing on Industrial Water Use here.

Urban Water – Priority Market Segment 2020

In 2020, the focus on Urban Water Use will have a series of events in China and Europe. The program was launched at side-events @Aquatech Amsterdam on November 5th-6th, 2019. You can learn more about these side-events here. Read more about the Urban Water Program 2020 here.

Overview of the Chinese Water Tech Market

An comprehensive introduction to the Chinese Water Tech Market can be found here: PIANO Project Report: Water Market in China.

An overview presentation of the Chinese Water Tech Market can be found here: An introduction to the Chinese Water Tech Market


Organisations offering Business Support Services

The EU SME Center

The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China. Further info here.

The Center’s team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online.

The China IPR SME Helpdesk

The China IPR SME Helpdesk is a project founded by the European Union to provide free, business-focused advice for European Small and Medium Sized Enterprises on the protection of intellectual property rights in China. Its services include an enquiry helpline (; training events in Europe, China and online; information resources and online services.

The European Union Chamber of Commerce China – EUCCC

The European Union Chamber of Commerce in China was founded in 2000 by 51 member companies that shared a goal of establishing a common voice for the various business sectors of the European Union and European businesses operating in China. It is a members-driven, non-profit, fee-based organisation with a core structure of 43 Working Groups and Fora representing European business in China. Further info here